for ambitious men ready to

LOOK, FEEL & PERFORM

at their peak

strong body. strong mind. strong character.

Who We Are & What We Do

At RE:AL Man, we equip ambitious men with the tools and mindset needed to thrive.

We’re building the UK’s leading brand dedicated to redefining health, performance and modern masculinity for men over 40 - we help ambitious men become leaders who excel at home, work, and in life.

Our unique RE:AL Man Framework develops a Strong Body, Strong Mind, and Strong Character.

“True strength in a man isn't about dominance; it's about the courage to be authentic, compassionate, and accountable.”

Lewis Howes

Strong Body

Building a strong body is more than just lifting weights and being physically strong; it's about real resilience. It's about having the physical health, strength and endurance to take on any challenge and live life to its fullest.

Many men have accepted middle-aged mediocrity and decline, but it doesn't have to be that way.

We use smart training strategies to get you looking, feeling and performing 10 years younger.

You'll turn heads on the beach and exude confidence in the boardroom.

Strong Mind

Mental strength isn't about suppressing emotions; it's about developing the skills to manage your own thoughts and emotions and choose your response.

Life is challenging. You could hope for it to get easier, or, you could choose to build mental strength.

Just like getting physically stronger, building mental strength requirs a plan, practice and incremental improvement.

With RE:AL Man you'll quickly be breezing through problems.that previously would kept you awake at night.

You'll start every day knowing you have the resilience and skills to handle anything that gets thrown at you and to push for new heights.

Strong Character

Building a strong body and strong mind give you the resilience to take on whatever comes your way. Building a strong character is about how you show up and contribute positively to society and the rest of the world.

A man with a strong character is responsible for his situation, decisions and actions. He is empowered and he empowers those around him to achieve their potential. He shows up authentically and creates and environment of trust. And he leads with empathy and compassion while being strong and fair.

Building a strong character is the ultimate goal of the RE:AL Man. Physical strength and mental strength can only take a man so far. If you want to have a real impact on the world and be a man others want to follow and model, you need to build a strong character.

“A good man isn't defined by how powerful he is, but by how he empowers those around him.”

Tony Porter

4 Key Virtues

True strength comes from balance.

Our 4 Key Virtues help you unlock your full potential by combining decisive leadership, disciplined action, informed wisdom, and genuine compassion - essential qualities for high-performing men.

Leadership: Lead decisively and inspire confidently.
Fortitude: Build discipline, resilience, and purpose.
Wisdom: Make informed, impactful decisions.
Compassion: Create genuine connections and meaningful relationships.

“Positive masculinity means embracing strength without sacrificing kindness, and courage without losing empathy.”

Justin Baldoni

The RE:AL Man Difference

Our approach rejects divisive narratives around masculinity.

Instead, we proudly celebrate men's unique strengths, building empowered leaders who shape strong families and thriving communities.

“Being masculine doesn't mean suppressing emotion—it means mastering emotional intelligence and leading with integrity.”

Terry Crews

Our Core Values

Responsibility: Consistent, reliable, and accountable action.
Empowerment: Creating environments that foster growth and respect.
Authenticity: Curiosity, humility, and continuous self-improvement.
Leadership: Emotional intelligence, empathy, and inspiring connection.

“A man’s greatest legacy is not what he achieves for himself, but how he lifts others up along the way.”

Dwayne Johnson

Our Framework

The RE:AL Man Framework integrates four pillars essential to sustainable high-performance:

RE:WIRE (Mindset & Personal Development): Cultivate clarity, confidence, and resilient mental habits to sustain high performance.
RE:FUEL (Diet & Nutrition): Science-based, flexible nutrition and balanced lifestyle strategies tailored specifically to ambitious professionals.
RE:BUILD (Strength, Fitness & Physical Capability): Structured, sustainable fitness routines that build a capable, confident, athletic body.
RE:COVER (Sleep & Recovery): Optimise rest, recovery, and resilience - essential components of lasting performance

“Real masculinity is having the strength to show vulnerability, the discipline to act responsibly, and the courage to lead authentically.”

Jason Wilson

The RE:AL MANifesto

Positive Masculinity benefits men, families, and society. Here's how we're redefining modern manhood:

Men are celebrated for the unique strengths they offer to their families, communities, and society.
Mature masculine qualities of Leadership, Fortitude, Wisdom, and Compassion are the norm - not the exception.
Men embrace their right to fairness, respect, and equality in all areas of society, creating healthier outcomes for everyone.
Positive male role models become the standard for future generations, reshaping masculinity as a powerful force for good.
Men and women unite in partnership, recognising that true strength lies in collaboration, not competition.
Our work is evidence-based, transparent, and trustworthy, challenging negative stereotypes through positive action.
We forge partnerships with women’s groups who support balanced, healthy masculinity, benefiting families, children, and society.
Men speak freely, confidently addressing societal double standards and inequalities without fear of shame.
Men leverage their inherent resilience to overcome adversity and inspire others to achieve the same.
We proudly promote the essential contributions men make, equipping them with tools, resources, and encouragement to leave lasting, positive legacies.

The High-Performance Minute